BEHIND
SIGNIFER.
Signifer is led by Pasquale Emanuele, a designer who has spent the last decade working almost exclusively within sport.
The studio grew from years of projects, collaborations and conversations with clubs at different levels of the game.
What started under the name PascalHugo evolved into something more focused: a studio built around identity, strategy and the wider world surrounding a club or organisation.
The work has changed. The experience hasn't.
FOOTBALL
FIRST.
Football is where most of the work began.
Working across different clubs and environments has taught me that a football identity has to live far beyond a logo.
It needs to work on a shirt, in a stadium, across digital platforms, on merchandise and in the hands of supporters.
Every touchpoint is part of the same identity.
BEYOND
THE PITCH.
The same thinking can be applied beyond football.
Every sport has its own culture, audience and visual language. The challenge is to understand what makes each one different before translating it into an identity.
Basketball, baseball, rugby, motorsport, tennis and beyond all offer different territories to explore.
The sport changes. The need for a clear identity doesn't.