Lakeland United

Based in Florida, Lakeland United FC is a fast-growing football club and international bridge program helping players pursue both collegiate and competitive soccer opportunities in the United States. The club competes within the American semi-professional football system while building a strong identity around player development and international recruitment. For Lakeland United, I developed the club’s complete visual ecosystem, including logo design, visual system, brand guidelines, sportswear graphics, apparel applications and merchandise design, helping shape a cohesive and recognizable identity across every platform.